Magique Novelties
1105 Stevenson Court
Suite 100E
Roselle, IL 60172
Phone: (630) 351-8835
Toll Free: (800) 932-6672
Fax: (630) 351-8626
Magique Novelties was founded in 1977 by John and Wendy Bialek as a wholesale distribution company to the gift and party store industry. The Bialek’s had operated a retail party store prior to the start of the wholesale business. In 1999, Jim Golomb purchased the company. We are located in Roselle, IL, a northwest suburb of Chicago.
Magique offers a unique combination of product lines some with broad coverage and appeal and others with targeted markets in mind. Our primary business model is as a wholesale distributor, as well as a developer of new items, importer of goods, manufacturer of items and distributor of other companies’ products. Our major product categories include:
Age Related - Over the Hill (OTH) - The business was originally founded on a product focus of novelty gift and gag items for the Age Related- Over the Hill Novelty gift market. We currently offer over 500 OTH SKU’s, what we think is the World’s Largest Selection of OTH items. In a number of these items we offer it in four ages 30, 40, 50, 60 and an Over the Hill version. This product line includes items that we manufacture, have manufactured for us under our own brand name, as well as, items we purchase from other suppliers and market them.
Reflections/Expressions - This is a line of inspirational and sentimental mirror plaques and frames that incorporate a saying silk screened on the mirror. This line covers a complete range of typically feminine gift givers. This line is made exclusivity for us in China and we import it directly.
Romantique - This is category is made up of a number of products we distribute that have a romantic flavor to them. These products are especially popular for Valentine’s Day, Sweetest Day, as well as, for Bachelorette parties
Gags - This category is also primarily distributed items and ranges from the carded gags to ‘fart’ products, to novelty golf items, to 4th of July and birthday items.
Bachelorette/Wedding - The Bachelorette party is a separate market and offers some cross over from the Romantique line and into the “naughty” area. We also offer items that would be appropriate for the wedding and baby showers.
iPartyHard - This category is primarily focused on the college age market where in addition to 21st birthday gift includes a number of drinking related items and other young adult gifts.
Seasonal and Trend Items - We are continually adding new products that fit the demographics of our customer base. In 2009 we added FireJewel, a unique fashion jewelry line incorporating Swarovski crystals. In 2010 we added Kid’s Licensed Sunglasses and a full line of Licensed Kid’s Flip Flops as well as non licensed Kid’s Ladies and Men’s flip Flops all at value prices.
Major markets served include the Party Stores, Card and Gift Shops, Specialty Retailers, Catalog Houses, and the Grocery/Drug and Convenience Stores markets. With our sales force calling on “Main Street USA” our products are sold in over 90 different types of retail establishments in addition to the major ones listed above. Some examples of the reach of this sales force include sales to amusement parks, hospitals, car washes, internet sites, liquor stores, smoke shops, resort stores and most recently to jewelry and pet stores.
We offer our customers three key advantages when they buy from Magique.
No Minimum Order
Same or Next Day Shipping
97% Fill Rate on Orders